We are Studio Principle.


We are a small, talented team of writers, designers and developers fronted by Owner and Lead Designer, Craig Hansen. We have over 18 years’ of experience creating digital interfaces, animations and beautiful printed artifacts across a broad range of sectors including; music, sports, retail, publishing and the arts. With a strong focus on typography, design systems and contemporary visual culture we make work that engages, entertains, and communicates effectively. We are inquisitive and believe in research and hard work. We don’t follow fads. We do obsess about details.


Our approach to design is collaborative— we work closely with our clients and listen intently to create uniquely crafted, timeless solutions.


We are available for projects, workshops, mentoring and consultancy work. 

©2020 Studio Principle



  • Black Twitter Icon