Originally this project was a book design assignment for C4; a Colorado based contracting company specializing in commercial and residential architecture and interior design. The book utilized unexpected, editorial style image and text layouts and generous amounts of white space to bring the craftsmanship and beauty of each C4 project to the forefront. Adobe’s Servus Slab was chosen to compliment C4’s use of Eurostile Extended in their branding.


Fast forward two years— C4 contacted Studio Principle to redesign their website. The obvious jumping off point was the aesthetic developed in the book. Servus Slab and Eurostile are both available as web fonts so we were off to a good start. Wireframes that translated the atypical page design of the book to a vertical scrolling format for online purposes were developed. Full bleed video, subtle parallax animation and the creation of svg icons were employed to push the site beyond the printed page. 


View the case study                 Visit the C4 website


Art Direction


Year / 

2017 - 2019


Programs /



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