Montagne & Mer

In 2015, Chicago-based photographer Kari Skaflen decided to find a new life for her photography. With a love for fashion and head-turning style, she found bespoke scarves were the perfect home for some of her favorite photos. I was tasked with the branding and web design for this cool new venture. The diamond shaped logo is at once a mountain and a holding vessel for the abstracted waves of the “sea.” The Seravek font family from Process Type Foundry was used throughout providing a richness and clarity to the brand aesthetic. The homepage utilized full-bleed detail shots of the beautiful scarves and an unusual, entertaining slideshow functionality was built into the product description section of the site.

Role

Art Direction
Design
Branding
UI

 

Year / 

2015

 

Programs /

Illustrator

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