Montagne & Mer

In 2015, Chicago-based photographer Kari Skaflen decided to find a new life for her photography. With a love for fashion and head-turning style, she found bespoke scarves were the perfect home for some of her favorite photos. Studio Principle was tasked with the branding and web design for this cool new venture. The diamond shaped logo is at once a mountain and a holding vessel for the abstracted waves of the “sea.” The Seravek font family from Process Type Foundry was used throughout providing a richness and clarity to the brand aesthetic. The homepage utilized full-bleed detail shots of the beautiful scarves and an unusual, entertaining slideshow functionality was built into the product description section of the site.

Role

Art Direction
Design
Branding
UI

 

Year / 

2015

 

Programs /

Illustrator

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