Branding and identity work for Vertex Analytics. Vertex provides investors with the most complete view of futures trading available. They collect every point within the futures markets (over a billion data messages) graphed out across a series of vertices.
From a design perspective they wanted a mark that acknowledged their proprietary data collection methods. An angular pattern was derived from the left diagonal stem of the uppercase letter V being used in the word mark. Negative space within this grid system was then filled to create 3 triangles in the form of an abstracted V.